DIGITAL MARKETING

WHAT IS DIGITAL MARKETING?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Let us help your organization leverage search engines, social media, email, and other digital media to build brand awareness and increase revenue.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the process of optimizing your webpage to “rank” higher on search engine results pages.  SEO helps build organic (or free) traffic to your site.  There are a variety of factors that influence SEO inluding, content, keywords, links, images, site structure, coding, etc.

Let us come up with a strategic plan to generate more traffic to your site.

SOCIAL MEDIA MARKETING

There is no doubt that your company should be on social media.  Social media assists in increaing brand awareness, driving traffic, and generating leads for your business.  It is also a way to communicate with your customers and stay aware of what they are saying.

With so many social media platforms out there, how do you know where to start?  The common misconception is that you should have a presense on all platforms and that simply isn’t true.  Let us work with you to develop a strategy for your social media presence.

PAY PER CLICK (PPC)

PPC is one of the most popular methods of driving traffic to your website.  Using platforms like Google Ads, Facebook, LinkedIn, etc., you place a link or banner on the web and pay a certain about everytime that link is clicked.

Taking your organization’s goals into account, we will work with you to develop a plan to maximize your ROI on your next campaign.

E-MAIL MARKETING

As one of the most common forms of digital marketing out there, our email boxes are often cluttered with “spam”.  However, if done the right way, email marketing can still be extremely effective for reaching your customers while still remaining very targeted.

There are also very strict laws when it comes to email marketing.  Let us help you develop your lists, build your campaigns, and stay within the law with your email marketing.