BRAND DEVELOPMENT

WHAT IS A BRAND?

Very simple answer:  A BRAND is the voice of your company!

Your brand lets your customers know who you are, what you stand for, and why they should work with you.  Every time your customers / clients come in contact with you, you are speaking to them.  Are you sending the right message?  Are you communicating WHY they should spend their time or money with you?

WHAT YOU CAN EXPECT FROM KENNEDY MARKETING SOLUTIONS

Developing a brand is a very strategic process.  We are with you every step of the way!  What are those steps you ask?

Initial Consultation

Before we can start any type of branding or rebranding, we need to know who you are.  We have a plethora of questions that will help us assess where you are, and where you want to be.  Once we know you and your goals, we can begin the process.

Research

The only way to know how you compare with your competition is to know, not only where you stand, but where they stand as well.  We will take a look at your industry as a whole which will give us a solid foundation as we move forward in the process.

Your “VOICE”

This is the most important part of the process.  In this step, we take a very strategic look at your company and decide your company’s voice.  Like we said before, you are always speaking to your customers.  We need to make sure all aspects of your company are communicating the same message.

Strategy

Now that we have your voice, we need to drive that message into the marketplace.  We will work with you to align your message between all aspects of your marketing and communication channels.

Creative and Content

Once we have your message and marketing strategy, then comes the really fun part.  It’s time to come up with the visuals and the content that will communicate your brand to the world.

Launch

You can sit around all day and brainstorm ideas, sketch and doodle, and plan, plan, plan.  However, one of the best moments is showing the world what you have worked so hard to create.  We can’t wait to share this moment with you!

Evaluation

There is a simple saying…”If you’re not growing, you’re dying.”  That’s why you picked Kennedy Marketing Solutions.  We will evaluate the performance of your brand and make adjustments as necessary.

WHERE YOUR BRAND IS SEEN

  • Logo
  • Website
  • Search Platforms (Google, etc.)
  • Employee Uniforms
  • E-mail Signatures
  • Company Vehicles
  • Brochures / Flyers
  • Events / Tradeshows
  • Social Media
  • Blogs
  • Podcasts
  • Product Packaging
  • Advertisements
  • etc., etc., etc.